Creative Fabrica: Enterprise & Partner Platforms

UX design and brand strategy for Creative Fabrica’s B2B and API expansion

 

Client

Creative Fabrica

Sector

Technology

Creative Marketplace
B2B / SaaS

Discipline

UX Design
Product Strategy
Brand Experience

 
 

Context

Creative Fabrica’s next stage of growth involved moving beyond its consumer marketplace into enterprise and partner integrations. The goal was to create a B2B identity and product experience that positioned Creative Fabrica as creative infrastructure — powering licensing, APIs, and white-label distribution.

Challenge

Define a UX and visual framework that could flex between credibility and creativity, presenting Creative Fabrica as both a trusted enterprise brand and a technology partner.

My Role

As Lead UX Designer, I worked directly with the CEO, Chief Growth Officer, Head of Sales, and Engineering team to lead Creative Fabrica’s enterprise expansion.

  • Designed the Creative Fabrica Enterprise website and information architecture

  • Defined UX and messaging for the Creative Fabrica Transfer (API / white-label) platform

  • Partnered with Engineering on structure and technical content for API and integration flows

  • Developed visual tone and hierarchy balancing corporate clarity with Creative Fabrica’s creative DNA

Key Moves

This phase focused on transforming Creative Fabrica’s B2B presence and integrating its API platform into a cohesive product ecosystem.

  • Enterprise Site Design: Built a modular B2B structure highlighting enterprise offerings, licensing, and integrations.

  • Transfer Product Experience: Created a clear, technical narrative around Creative Fabrica’s API and white-label capabilities.

  • Visual & Brand Tone: Elevated brand credibility while preserving creativity and warmth across both products.

Impact

The results strengthened Creative Fabrica’s position as a trusted creative infrastructure provider.

  • Repositioned Creative Fabrica as a credible partner for organisations and platforms

  • Enabled Sales, Growth, and Engineering teams to present enterprise and API products cohesively

  • Established a design foundation for future B2B expansion and partner tools

Reflection

Bringing enterprise clarity to a creative brand means translating personality into trust — design as proof of capability.