I help product teams gain clarity, reduce design waste, introduce the right systems at the right time, and build the foundations of a confident, empowered design culture.

Design systems and product foundations

I build scalable design systems that improve speed, consistency, and cross-team alignment. I guide teams on whether they actually need a design system, how deep it should go, and how to align it with engineering capacity.

• Token architecture
• Component libraries
• Figma systems setup
• Multi brand and multi product structuring
• Documentation for engineering teams
• Visual and interaction language definition

UX strategy for complex platforms

I help companies strengthen usability standards, set design quality bars, and build the foundations of a confident, empowered design culture.

• Marketplace UX
• Search and filtering systems
• B2B workflows
• Dashboards and data visualisation
• Information architecture
• Growth and conversion optimisation
• Mobile and responsive patterns

AI adjacent product design

I design interfaces where the system generates, suggests, or predicts, with a focus on transparency and trust.

• UX for probabilistic outputs
• Workflow augmentation
• Guidance and microcopy
• Safety and clarity patterns
• Content design for generated responses
• Onboarding and user education

Product leadership support

I advise on hiring, team structure, and where to invest or pull back so design work stays lean and effective.

• Rapid direction setting
• Scoping and prioritisation
• UX reviews and product audits
• High fidelity prototypes
• Advisory and team support

How I work

Practical guidance, clear priorities, and honest leadership without the overhead of a full time design lead.

• Clear communication.

• Fast alignment.

• Collaborative with engineering.

• Focused on shipping improvements that matter.