PropSearch
A property marketplace redesigned for faster search, clearer insights, and higher intent conversions
Client
PropSearch
Sector
Real Estate
Property Search
Marketplace
Data and Area Intelligence
Discipline
UX Strategy
Product Design
Information Architecture
Workflow Optimisation
UI Design
Data Visualisation
Content Structuring
Microcopy
Context
Propsearch is a full UAE real estate platform covering rentals, sales, market stats, and community guides. It supports high volume consumer search, investor research, and agent workflows across thousands of listings.
Challenge
The platform had inconsistent listing templates, fragmented navigation, and filters that slowed users during high intent tasks. The experience needed to serve both mobile renters and data driven investors without overwhelming either group
My Role
I led the UX and UI direction across search, listings, and market intelligence..
UX and UI design
Search and filtering workflows
Listing and detail page redesign
Area guide and market data architecture
Mobile-first patterns
Information hierarchy and content systems
Collaboration with developers and real estate stakeholders
Key Moves
I focused on unifying the platform and reducing friction across core user journeys.
Search and filter redesign
Reorganised filters by task and intent to reduce friction and speed up search. Improved clarity of price, locality, and amenity options.Unified listing system
Created a single listing structure that works across rentals and sales. Improved image hierarchy, key specs, and agent details for quick comparison.Market data and area intelligence
Introduced clean data visualisation for pricing trends, demand signals, and neighbourhood traits. Strengthened community pages with structured, scannable content.
Impact
A more intuitive search experience, faster decision making, stronger mobile performance, and higher trust in listings and area intelligence. The unified design language improved both discovery and conversion paths.
Reflection
A property platform succeeds when complex information becomes easy to scan, compare, and act upon.
